YAHOO

Working with JKR I was brought in to refresh the visual and motion identity of Yahoo, celebrating its role as the original guide to the web. The identity leans into bold expression, with the iconic exclamation point returning as a dynamic, illustrated element that brings Yahoo’s quirky personality back to the brand.

Branding | Motion-Identity | Visual Identity | Video Guidelines | Social | Editorial

The Original Guide:

never left, but is definitely back

Yahoo is the original guide to the World Wide Web. The purple pioneer. The first tab that started it all. Three decades later it’s still going strong, with roughly 90% of the US internet population visiting Yahoo each month. But a refreshed look and feel was long overdue.
Not a reinvention. A reintroduction.

Still Yahoo. Now more Yahoo than ever.

We turned back the clock (and cranked up the color) to rediscover what made Yahoo an OG: the ethos, the voice, the vibe. Then we set out on a brand refresh. With newly renovated products and features, we added a revitalized brand experience system to make Yahoo more helpful, more unconventional, and more relevant than ever. All served with vintage flair and modern flex. Something you can see, feel, and experience like never before.

A Reintroduction

The new look combines nostalgic elements from its 30-year history, like its serif type and iconic purple, with a modern, expressive system that feels unmistakably Yahoo.