Fox Entertainment

Following FOX’s transfer of assets to Disney in 2018, the newly-independent “fourth network” set out to reimagine their identity by championing the brand’s bold risk-taking legacy and introducing a new positioning and visual system that breaks through conventional rules and formulas.

Visual Identity | Motion System | Branding | Toolkits | Brand Guidelines

Brand Identity

Working with the team at Trolback + Co. to launch FOX Entertainment as a bold new challenger brand, delivering robust systems for messaging, tone of voice, design, and animation across every touchpoint, including on-air, streaming, digital, social, print, and IRL applications.