CMT

The number one country music and lifestyle destination, with an unparalleled mix of programming that reflects its audience’s passions. CMT is the voice of a new generation of country music fans.

Branding | Visual Identity | Motion Design

CTM Rebranding

For the rebranding of Country Music TV, a modern system is implemented while it still speaks old country. All of the assets are placed carefully within a hierarchy system separated by lines. Call out text (the stamp system) is differentiated by poppy colors, vector shapes, and animation.